Conversion Rate Optimization (CRO) is a key to success for any organization. A higher traffic-to-conversion rate is what we actually need. The strategies used in CRO help us increase the sales and make our customers happy ever with consistent business acquisition and retention!
Provided are 6 best strategies that can increase eCommerce sales with higher Conversion Rate Optimization success.
Let’s enjoy reading them.
1. Relevancy in content & images
Any good image will always act nicely more than 1000 words. We have found it a big success as a professional blend of both texts and graphics. Persuasive product pages (especially on eCommerce stores) with great visual content will lure more eyeballs.
2. Better product search
Search on eCommerce store is a crucial factor to manage. A quick and accurate product search with flawless web-page navigations gets quick attentions. Having adequate product details will intimately convince an audience, creating better shopper-website relationship. Displaying product description page with genuine details, specifications, reviews and shipping patterns will raise the trust.
3. Justifying viewer’s emotions
The products being presented by videos is today’s big trend. It is more popular than the textual and other graphical forms. It touches viewer’s emotions quickly and effectively enough. The videos can manage to grab a long and worthwhile shopper’s involvement on-site, and indeed get a better conversion.
4. Free product delivery
Free shipping has always been No.1 criteria to convert a big amount of viewers into the sales. If not possible, charging a flat shipping rate will also be a good idea. Transparency in product rates with no hidden charges can keep an online store in a list of shopper’s choice.
5. Products with special offers
The products with the best buys will earn more viewers more rapidly than usual product pages. The “sales” section with discounted or special prices brings a magic too. Based on the research, the brand is targeted with the best competitive offers to get natural viewer flow.
6. Make online shopping worthwhile
To do so, one must focus on improving conversion rates.Online shoppers consider many criteria to judge if they are on the right websites. Any factor frustrating them will quickly throw them off the store. Identify several entry points where the viewers can well be converted into sales. Keeping those points hassle-free, smooth and effective helps us reduce the bouncing rates and increase user experience.
It includes many factors to ponder including product prices, payment methods, shipping terms, checkout process, shopping cart control, site registrations etc. Check which one works better in your case. The certainty (genuinity) in office address, phone numbers, email addresses and other contact info will play key roles in conversions too.
As store owners, remember one thing that your viewers, once entered on your website, will choose in couple of seconds if or not they like your presentation. They will either stay or abandon hurriedly. An optimization of each value-giving opportunity is therefore necessary to increase user engagements and therefore huge conversions into the sales.
Doubtlessly, these CRO strategies will work well. More ideas and opinions are welcomed. Let’s share and make it more meaningful for all!